EXECUTIVE SUMMARY

King’s Foundry introduces an exclusive line of high-end, customizable chess sets that combine traditional craftsmanship with innovative manufacturing technologies. By targeting affluent chess enthusiasts and collectors, we aim to redefine luxury in the chess set market. Our products are crafted from premium materials using 3D printing and lost-wax casting, to offer unmatched quality, precision and personalization.

Goal

Our primary goal is to establish King's Foundry as a leader in the luxury chess set industry. We are dedicated to enhancing the traditional game of chess with sets that not only serve as functional gaming pieces but also as prestigious artifacts that symbolize sophistication and intellectual prowess. By focusing on high-quality materials, intricate designs, and personalized customer experiences, we aim to capture a notable share of the luxury chess market.

Methodology

King's Foundry integrates advanced 3D printing and casting to produce chess sets that redefine industry standards. This process allows for rapid prototyping and precise customization, accommodating the intricate designs and personal preferences of our high-end clientele. Our unique approach not only delivers superior craftsmanship and aesthetics but also gives us a competitive advantage in manufacturing speed and inventory size.

Results

Our project's exploratory phase has successfully outlined King's Foundry's potential in the luxury chess set market. Initial interviews, surveys and market research revealed strong interest in our product's characteristics and uniqueness. Having completed a comprehensive business plan, financial model, pitch deck and presentations, King’s foundry is well-prepared to take the next steps toward launching. We are now focusing on securing initial funding and strategic partnerships that will enable us to begin production. Our team is also working on finalizing our marketing strategy to effectively target our identified customer segments, ensuring that King’s Foundry becomes synonymous with luxury and exclusivity in the chess world.

Cooperation Partner

• King’s Foundry

Contact Person

• Jonas Mackowski - jonas.mackowski@hotmail.com

Student Team

• Jonas Mackowski

• Peter Fahrngruber

• Lorenz Gudat

• Moritz Rauth

• Matthias Postl

• Ivan Belyanov

Project Manager

• Thomas Pannermayr

• Caroline Kunesch

• Dragos-Cristian Vasilescu