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New Book: Global Marketing Strategy: A Digest for Chinese Managers

18/01/2021

Professor Schlegelmilch is pleased to announce his first book in Chinese (Mandarin) titled Global Marketing Strategy: A Digest for Chinese Managers.

Schlegelmilch, B.B. and WU, H., 全球营销战略  执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers), Sun Yat-sen University Press, 2021 (316 pages).

Dangdang online bookstore.

http://product.dangdang.com/29170943.html

Jingdong online bookstore

https://item.jd.com/13049148.html 

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