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Upcoming Event: AI in Qualitative Methods Workshop

08/05/2024

The Institute for International Marketing Management at WU (Prof. Lüdicke), the University of Vienna's Institute for Marketing and International Business (ao. Prof.in Auer-Zotlöterer), and the WU Competence Center for Empirical Research Methods (PDin Katharina Miko-Schefzig) invite you to a half-day workshop on Generative AI in qualitative research.

Four experts will offer insights, critical reflections, and practical advice on AI-driven data collection and analysis.

Date: May 28, 2024 
Location: WU campus 

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