Act Local, Go Global – from Austria to Slovenia, Spain, the UK and more!
Once more our students planned their own travel routes for their products in the past summer semester 2018!
“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM) organized by Dr. Elfriede Penz. The goal is to translate market entry strategy theory into appropriate strategies and reflect, and assess critically decision and marketing strategies. As a result, business plans for Austrian startups, together with internationalization strategies have been developed and are ready to be implemented. It takes with no surprise that some projects have been realized already or will be in the near future!
Because Austria is becoming an increasingly fertile soil for start-ups and entrepreneurs, IMM students looked out especially for these. They selected a product, service or brand and suggested bringing them to a foreign market. This week the final presentations took place. Among the “board of directors” were Mag. Matthias Heilbrunner from the Vienna Business Agency (https://viennabusinessagency.at/funding/programs/dienstleistung-14/, IMM Alumnus), Associate Professor Jerónimo María Ángeles Ramón from the Universidad Pablo de Olavide (Sevilla), and Tutor Johannes Stockinger, BSc. (WU) from WU Vienna.
| Here is a short overview of the projects: |
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| Lobsters (www.lobsters.at) is an Austrian Start-Up that offers four different tastes of organic bitter beverages with less sugar and calories than its competitors that consist only of natural ingredients from Austria. The Team “5 Forces” (Julie Dvorakova, Lisa -Maria Rief, Michaela Burda, Patricia Gazdaricova, Renata Pribila) drew up a market entry plan for Denmark. |
| Parfen (http://www.parfen.com/) is a Bulgarian company selling fragrances that are inspired by world-known designers and offer luxury customer experience for only a fraction of the price. The Group “Expansion Experts” (Daniel Theiner, Emil Shopov, Georgia Lissitchkova, Jenny Dam, Marcela Kojan) examined the Dutch market and created a strategy how to enter this Country. |
| Playbrush (www.playbrush.com) is a Vienna and London-based start-up that created an unique smart device with the objective to motivate children & young-at-hearts to playfully brush their teeth regularly, longer and with greater accuracy by using the toothbrush as a gaming controller within an app. Thereby, team “Invictus” (Fabian Keresztfalvi, Nicola Koller, Nicolaus Norden, Pia Mayr, Sandra Kreuzer) managed to create a market entry plan for the Spanish market. |
| Waitasecond (www.waitasecond.com) is an Austrian e-commerce company based on the Dutch auction method. Their label is more than just about buying and selling as the company stands out in quality and exciting shopping experience. The “5 Guys” (Aleksandar Stevic, Kevin Hüttner, Maximilian Gradischnig, Maximilian Lukas, Nicholas Judtmann) built up a plan for entering the Italian market. |
| Der Brutkasten (www.derbrutkasten.com) is an Austrian media company that does not only report of start-ups and their new products, but also works closely with the HR, innovation and marketing departments of big corporations that aim to thrive innovations. The ”New Global Marketers“ (Hanna Martetschläger, Hannes Krebs, Katharina Prietl, Mirza Mujanović, Sinem Günel) suggested that this firm fits well into the Slovenian market. Dr. Owl NurtriHealth (www.dr-owl.com) is an Austrian start-up aiming at boosting physical and mental fitness in a new and revolutionary way with its product “Regeneraid”. The “Owl girls” (Elena Foißner, Mona-Sophie Kohn, Sarah Jane Stefely, Stefanie Christin Werderits, Stefanie Stangl) opted for a market entry into London (UK). |
| Dr. Owl NurtriHealth (www.dr-owl.com) is an Austrian start-up aiming at boosting physical and mental fitness in a new and revolutionary way with its product “Regeneraid”. The “Owl girls” (Elena Foißner, Mona-Sophie Kohn, Sarah Jane Stefely, Stefanie Christin Werderits, Stefanie Stangl) opted for a market entry into London (UK). |
| Waterdrop (www.waterdrop.com) is a healthy-lifestyle micro drink, offered in differently flavored cubes that are made of processed and pressed ingredients, that can be dissolved in a glass of water in order to enrich it with natural aroma and vitamins. “The Game Changers” (Alexander Hackel, Lisa Heissenberger, Naomi Lutskes, Lisa-Sophie Welsch, Matthias Zlöbl) planned a market entry into the Danish market. |
A big applause to all groups and especially to the presenters! We thank also Matthias Heilbrunner and Jerónimo María Ángeles Ramón for joining us and providing feedback! We are looking forward to listening to the next presentations in the upcoming fall term 2018/19.