Außenansicht des D2 Gebäudes

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 


The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

Dean WU Executive Academy, Associate Professor IMM

IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

30/08/2023

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023.  We are very excited and happy to have him as the leader of our team and hope that he very soon feels “at home” at IMM.