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d2

IMM entry Exam 2021 - Einsicht

The Einsicht to the IMM entry exam will be taking place on Monday morning (15 Feb). Please make a time slot reservation here: Link to reserve a time slot:…

world

Act Local, Go Global WS 2020/2021

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2020/2021, it was organized by Dr. Elfriede Penz and Matthias…

Act Local

Act Local, Go Global

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2020, it was organized by Dr. Elfriede Penz. Ms. Michaela Burda…

d2

IMM Entry Exam 2021

Our next IMM entry exam will be held online on Monday, 8th February from 9. 30 am – 10.30 am.

ewes

eWorld Marketing Summit

Professor Schlegelmilch was invited to speak at Philip Kotler‘s Electronic World Marketing Summit. This event was streamed to some 1,500,000 participants in 104 countries. The topic of his talk was…

d2

IMM Entry Exam 2020/'21 - Einsicht

„Einsicht“ for the Winter Semester 2020/'21 Entry Exam will be held on Wednesday, 16th September from 11am to 12 noon at the IMM Institute, Building D2 Entrance A. Please register via e-mail to Pamela…

book

New Book: Global Marketing Strategy: A Digest for Chinese Managers

Professor Schlegelmilch is pleased to announce his first book in Chinese (Mandarin) titled Global Marketing Strategy: A Digest for Chinese Managers. Schlegelmilch, B.B. and WU, H., 全球营销战略  执行官指南…

WU Logo as fallback image for news article.

Act Local, Go Global

Once more students planned their own travel routes for their products in the past winter semester 2019/20! “Global Business Planning” is the final seminar in the specialization International…

CSR Book

New Book: Rethinking Business Responsibility in a Global Context

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and…

FWF project "Collaborative Consumption / Sharing Economy"

Since the start of our FWF project "Collaborative Consumption / Sharing Economy" (https://www.wu.ac.at/collaborative-consumption) lead by IMM Assistant Professor Eva Hofmann some time has passed and…