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Das TC Gebäude bei Nacht.

FH-Prof. Dr. Claudia Brauer (MCI Innsbruck)

Visiting Scholar

Picture of Claudia Brauer

Institute for Information Management and Control
Vienna University of Economics and Business
Welthandelsplatz 1
1020 Vienna
Austria

Office: Building D2, Entrance C, 2nd floor
Office hours: On appointment
E-mail: claudia[dot]brauer[at]wu[dot]ac[dot]at

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About

Ms. FH-Prof. Dr. Claudia Brauer is guest researcher at our institute. She is Professor for Business & Management at the MCI Innsbruck. Since more than 12 years FH-Prof. Dr. Claudia Brauer is researching in the fields of Internet technologies & developments and the performance measurement of Internet-based business models (Web Analytics, Social Media Analytics and Mobile Analytics). In this regard, she teaches at different national and international universities. In addition to her researching activities, Ms. Brauer has gained extensive practical experience and consults various companies from different branches in the fields of performance measurement of Internet-based activities and internet strategy development.

Research interests

Performance measurement of web-based business models by key performance indicators and corresponding indicator systems. Her research areas include:

  • Web Analytics / Web Controlling

  • Social Media Analytics / Social Media Controlling

  • Mobile Analytics & Apps Analytics

Current Thesis Topics

Title Thesis
Language Further Information
Web-metrics and performance indicator systems for performance measurement of XING web-services. Bachelor/
Master		 English Abstract
Web-metrics and performance indicator systems for performance measurement of Youtube web-services. Bachelor/
Master		 English Abstract
Differences between Google Analytics and Yahoo Analytics Bachelor/
Master		  English Abstract