The WU's Institute for International Marketing Management (Univ.Prof. Dr. Marius Lüdicke), the University of Vienna's Department of Marketing and International Business, and the WU's Competence Center for Empirical Research Methods cordially invite you to participate in a half-day workshop to explore the use of Generative AI in qualitative (non-numerical) research.

Four speakers with expertise in Gen AI-based data collection and analysis will share actionable insights and raise important questions for critical discussion: 

Dr. Susanne Friese, Founding director of QeLudra, Senior Research Associate at Max Planck institute, Göttingen, presenting about "Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications" 
ao. Univ.-Prof. Mag. Dr. Katharina Auer-Zotlörer, Department of Marketing and International Business, University of Vienna, presenting about "Qualitative Research: What’s New in AI?"
Milos Ivanis, MSc, Institute for International Marketing Management, WU, presenting about „How Useful is ChatGPT as a Synthetic Study Participant?"
PD Dr. Katharina Miko-Schefzig, Head of Competence Center for Empirical Research Methods 

• Date: 28th of May, 2024, 14:30 to 18:30;

• Location: WU, AD.0.122 (conference room 2)

• Target group: Academic researchers

• Capacity: 40 participants (first come, first served)

• Creature comforts: Coffee, cake, and after-workshop drinks

Please register here until May 20th.

We look forward to seeing you there! 

Organisation: Verena Dorner

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Organisation: Verena Dorner

In the WU matters.WU talks. series.
The euro was introduced as book money 25 years ago, and it has played a key role in European integration ever since. A further milestone was reached in 2002 with the introduction of euro cash. However, there is still no uniform European standard for digital payments. What does this mean for Europe’s competitiveness? When will the digital euro be launched? And how can it serve as a platform for innovation and growth? Experts from the OeNB and WU explain how the interoperable system increases efficiency and reduces costs, breaks down barriers, and builds trust, thus boosting product development in business.  

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Organisation: Verena Dorner & João Ricardo Vasconcelos (World Bank GovTech initiative)

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Changing your place of residence, renewing your passport, applying for a postal voting card – digital services simplify public administration. Now AI is set to revolutionize digital government services (GovTech). How can GovTech leverage AI to swiftly adjust to the changing needs of diverse citizen groups? How can AI assist in the sustainable digital transformation in low- and middle-income countries? And what does that mean for data sovereignty? What is a good balance between inclusive, convenient government services and control over your data? Join us for a timely debate about how AI will reshape digital government services.

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Organisation: Christina Schamp

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Due to the rapid advancements of generative AI models, capable of crafting texts or images, the buzz surrounding artificial intelligence has reached everyone's ears. At the same time, most people have just started to understand the impact of AI on their professional and daily lives. Who will be most impacted by the AI revolution? And how can we ensure that the benefits of AI are evenly distributed across all segments of society? Join us for a panel discussion where experts aim to explore strategies for fostering responsible and informed AI adoption among the general public.

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Organisation: Susanne Auer-Mayer und Andreas Tinhofer

Digitale Technologien haben die Arbeitswelt in den letzten Jahrzehnten in vielen Bereichen stark verändert. So werden die Art und Weise, wie wir arbeiten, kommunizieren und mit Informationen umgehen, zunehmend durch Algorithmen und Systeme künstlicher Intelligenz bestimmt. Angesichts dieser neuen Entwicklungen stellt sich die Frage, wie Gesetzgebung und Gerichte auf diese neuen Herausforderungen für das Verhältnis zwischen Arbeitgeber*innen und Arbeitnehmer*innen sowie zwischen den Sozialpartnern reagieren sollen. Dies nehmen wir zum Anlass, Chancen und Risiken des Einsatzes Künstlicher Intelligenz im Betrieb am 29.2.2024 im Rahmen einer Tagung an der Wirtschaftsuniversität Wien näher zu beleuchten.

Tagungsprogramm

Organisation: Susann Fiedler & FoKo & Vice Rektorat of Research & 3rd Mission

WU's 11 departments provide a great ground for interdisciplinary collaboration, particularly in the dynamic field of Artificial Intelligence. In an attempt to make such interdisciplinary exchange easier, we are delighted to invite you for the 1st "WU Research Encounters" a joint initiative of the VR Research & Third Mission and FoKo dedicated to exploring AI through the diverse perspectives of our WU community.

This event will connect various academic disciplines, enhancing our collective grasp of Artificial Intelligence and its wide-ranging consequences. The event will feature several flash talks (~ 8 mins each), offering a glimpse into the current research of WU-based scholars. It's an opportunity to identify potential synergies and overlaps in our work. Following the talks, we invite you to enjoy some relaxed networking over a glass of water or wine and some finger food. Feel free to bring this invitation to the attention of fellow WU colleagues who may be interested in joining us for this event.