This event is organized by the WU Department of Strategy and Innovation

Modern times require resilience and change. To remain competitive, companies must adapt constantly. Brands that are not committed to social responsibility and sustainability will be boycotted. How do you “think into the future” when it comes to brand development? Should companies take a stand on current issues? How do you balance global versus local perspectives to meet all interests? And how can tradition be reconciled with modern values? Experts will provide insights into brand development strategies that involve thinking outside the box.

Discussion:

Stijn De Wit, Head of Group Marketing Communications at Mayr-Melnhof (MM)

David Eder, WU-Marketing Club President, WU Vienna

Julia Tristl, CEMS Master Student, WU Vienna

Moderated by:

Vignesh Nambiar, Teaching & Research Assistant at Institute for Organization Design, SIMC Student, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

*Please note: Registration is required if you wish to attend the event in person on Campus WU.

As the number of seats in Ceremonial Hall 1 is limited, seating is provided on a first-come-first-served basis.

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