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Keynote Speech

We are happy to welcome Prof. Dr. Zoltán Novotny-Farkas as our keynote speaker!

Dr. Zoltán Novotny-Farkas is Professor of International Accounting and Head of the International Accounting Group at WU Vienna University of Economics and Business.

In his speach "Corporate reporting in the 21st century" he will discuss how corporate reportings is undergoing a dramatic transformation, shifting from a traditional accountability tool to a dynamic, integrated communication process that reflects financial, social, and environmental performance. While reliable accounting practices remain the bedrock of effective financial communication, technological advancements such as the internet, social media, and artificial intelligence are redefining how information is disseminated and processed. The evolution toward integrated reporting frameworks and the real-time dissemination of corporate information is driving strategic business decisions and empowering stakeholders. This shift is fundamentally reshaping corporate accountability in pursuit of sustainable growth.