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Gerlinde Mautner
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About
Gerlinde Mautner is an applied linguist pursuing research interests at the interface of language and business as well as language and the law. Her work also has a strong focus on methodological questions, specifically those that arise when combining discourse analysis with corpus linguistics.
Gerlinde received her first degree and doctorate in English from the University of Vienna, completed her Habilitation in 1997, and was appointed to a chair at the Vienna University of Economics and Business (WU) in 2000. She has strong links with British academia.
Throughout her career, she has spent extended research stays at British universities, including the University of Birmingham, Lancaster University, Cardiff University, and King’s College London. As a visiting professor, she was also affiliated with Cass Business School, Durham Business School and Nottingham Business School.
Gerlinde has always been actively involved in academic leadership and administration. Between 2008 and 2024, she served in different roles at the Austrian Science Fund (FWF, Austria’s largest research funding organisation); first as a member of the organisation’s board (Kuratorium) and then as the Vice-President for Humanities and Social Sciences. Gerlinde was also the WU's Vice-Rector for International Relations for four years (1998 – 2002) and served as Head of Department (Institutsvorstand) for ten (2005 – 2015).
Research Interests
On the basis of her background in English linguistics, Gerlinde pursues research interests located at the interface of language and society and, specifically, of language and business. Her work also focuses on methodological questions revolving around mixed methods research (combining, for example, critical discourse analysis and corpus linguistics) and exploring the opportunities and challenges of interdisciplinary cooperation (for example, between Critical Discourse Analysis and Critical Management Studies). Her publications in these areas include work discussing the influx of marketised language into a variety of lifeworlds, and a critique of the treatment of language in management textbooks. Recently, she has also turned to linguistic landscape research, and in particular the study of public signage. In this area, she is especially interested in the interrelationships between space and the law, and how they impact on discourse.
A full list of publications and research activities can be found in PURE.
Book (monograph)
| 2023 | Gillings, Mathew, Mautner, Gerlinde, Baker, Paul. 2023. Corpus-Assisted Discourse Studies. Read more |
| 2016 | Mautner, Gerlinde. 2016. Discourse and Management. Critical Perspectives Through the Language Lens. Read more |
| 2010 | Mautner, Gerlinde. 2010. Language and the Market Society. Critical Reflections on Discourse and Dominance. Read more |
| 2000 | Mautner, Gerlinde. 2000. Der britische Europa-Diskurs: Methodenreflexion und Fallstudien zur Berichterstattung in der Tagespresse. Read more |
Journal article
| 2024 | Gillings, Mathew, Kohn, Tobias, Mautner, Gerlinde. 2024. The rise of large language models: challenges for Critical Discourse Studies. Read more |
| 2024 | Gillings, Mathew, Learmonth, Mark, Mautner, Gerlinde. 2024. Taking the road less travelled: How corpus-assisted discourse studies can enrich qualitative explorations of large textual datasets. Read more |
| 2024 | Gillings, Mathew, Mautner, Gerlinde. 2024. Concordancing for CADS: Practical challenges and theoretical implications. Read more |
| 2020 | Mautner, Gerlinde, Learmonth, Mark. 2020. From administrator to CEO: Exploring changing representations of hierarchy and prestige in a diachronic corpus of academic management writing. Read more |
| 2019 | Mautner, Gerlinde. 2019. Editorial - A research note on corpora and discourse: Points to ponder in research design. Read more |
| 2012 | Mautner, Gerlinde. 2012. Language, space and the law: A study of directive signs. Read more |
| 2007 | Mautner, Gerlinde. 2007. Mining large corpora for social information: the case of 'elderly' (January 2007. Read more |
| 2005 | Mautner, Gerlinde. 2005. Time to get wired: Web as corpus in CDA. Read more |
| 2005 | Mautner, Gerlinde. 2005. The entrepreneurial university. A discursive profile of a higher education buzzword. Read more |
| 1996 | Mautner, Gerlinde. 1996. News Language. Looking Below the Surface Part 2. Read more |
| 1995 | Mautner, Gerlinde. 1995. News Language. Looking Below the Surface Part 1. Read more |
| 1995 | Mautner, Gerlinde. 1995. How does one become a good European? The British press and European integration. Read more |
| 1993 | Mautner, Gerlinde. 1993. Attuned to the Audience. Empirische Befunde zur Rezeption von BBC-Hörfunknachrichten. Read more |
| 1993 | Mautner, Gerlinde. 1993. Das auch noch?! Wissenschaftliches Arbeiten in der Fremdsprache: Reflexionen aus der Sicht des universitären Fachsprachenunterrichtes. Read more |
Chapter in edited volume
| 2024 | Gillings, Mathew, Mautner, Gerlinde. 2024. Concordance lines: What are they and how can they be used to explore representation? In: Analysing Representation: A Corpus and Discourse Textbook. Hrsg. Heritage, Frazer, Taylor, Charlotte. Read more |
| 2022 | Mautner, Gerlinde. 2022. What can a corpus tell us about discourse? In: The Routledge Handbook of Corpus Linguistics. Hrsg. O'Keeffe, Anne, McCarthy, Michael J. Read more |
| 2021 | Mautner, Gerlinde. 2021. Business Discourse In: The Routledge Handbook of Corpus Approaches to Discourse Analysis. Hrsg. Eric Friginal and Jack A. Hardy. Read more |
| 2019 | Mautner, Gerlinde. 2019. Brexit and discourse studies: reflections and outlook In: Discourses of Brexit. Hrsg. Veronika Koller, Susanne Kopf, Marlene Miglbauer. Read more |
| 2017 | Mautner, Gerlinde. 2017. Organizational Discourse In: Handbook of Business Communication: Linguistic Approaches. Hrsg. Gerlinde Mautner, Franz Rainer. Read more |
| 2017 | Mautner, Gerlinde. 2017. Identity and space: Discourse perspectives In: Identity Struggles. Hrsg. Dorien Van De Mieroop and Stephanie Schnurr. Read more |
| 2017 | Mautner, Gerlinde, Rainer, Franz. 2017. Editors' Introduction In: Handbook of Business Communication: Linguistic Approaches. Hrsg. Gerlinde Mautner, Franz Rainer. Read more |
| 2015 | Mautner, Gerlinde. 2015. Corporate discourse In: International Encyclopedia of Language and Social Interaction. Hrsg. Ilie C. Read more |
| 2015 | Mautner, Gerlinde. 2015. Checks and balances: how corpus linguistics can contribute to CDA In: Methods of Critical Discourse Analysis. Hrsg. R. Wodak & M. Meyer. Read more |
| 2015 | Mautner, Gerlinde. 2015. The marketization of public discourse In: International Encyclopedia of Language and Social Interaction. Hrsg. C. Ilie. Read more |
| 2014 | Mautner, Gerlinde. 2014. The privatisation of the public realm: A critical perspective on practice and discourse In: Contemporary Critical Discourse Studies. Hrsg. C. Hart and P. Cap. Read more |
| 2014 | Mautner, Gerlinde. 2014. Signs of the times: A discourse perspective on public signage, urban space and the law In: The Discourse Reader. 3rd edition. Hrsg. N. Coupland and A. Jaworski. Read more |
| 2013 | Mautner, Gerlinde. 2013. Märkte, "Mission", Management: Spannungsfelder und Perspektiven in der NPO Kommunikation In: Handbuch der Nonprofit-Organisation Strukturen und Management. Hrsg. Simsa, Ruth; Meyer, Michael; Badelt, Christoph. Read more |
| 2011 | Mautner, Gerlinde. 2011. Die kritische Masse. Korpuslinguistik und kritische Diskursanalyse [The critical mass: Corpus linguistics and Critical Discourse Analysis] In: Korpuspragmatik. Thematische Korpora als Basis diskurslinguistischer Analysen. Hrsg. Ekkehard Felder, Marcus Müller & Friedemann Vogel. Read more |
| 2011 | Mautner, Gerlinde. 2011. Sprache, Handeln, Sprachhandeln: Zur Bedeutung von Sprache im Management In: Außenhandel im Wandel. Festschrift zum 60. Geburtstag von Reinhard Moser. Hrsg. J.F. Puck & C. Leitl. Read more |
| 2011 | Mautner, Gerlinde. 2011. 'Adam Smith for Diocesan Missioner': Legitimation in religious discourse In: Displaying Competence in Organizations. Discourse Perspectives. Hrsg. Pelsmaekers, K., Rollo, C., Van Hout, T. and Heynderickx, P. Read more |
| 2010 | Mautner, Gerlinde. 2010. Saving the frog from boiling: Critical discourse analysis and the managerial assault on the lifeworld In: Diskurs, Politik, Identität. Festschrift für Ruth Wodak. Hrsg. Rudolf de Cillia et al. Read more |
| 2010 | Mautner, Gerlinde. 2010. Language and the market: approaches, actors and agendas In: Language and the Market. Hrsg. Helen Kelly-Holmes & Gerlinde Mautner. Read more |
| 2010 | Mautner, Gerlinde. 2010. The spread of discourse to other social domains In: Language and the Market. Hrsg. Helen Kelly-Holmes and Gerlinde Mautner. Read more |
| 2009 | Mautner, Gerlinde. 2009. Corpora and critical discourse analysis In: Contemporary Approaches to Corpus Linguistics. Hrsg. P. Baker. Read more |
| 2008 | Mautner, Gerlinde. 2008. Analysing newspapers, magazines and other print media In: Qualitative Discourse Analysis in the Social Sciences. Hrsg. Wodak. R. / Krzyzanowski, M. Read more |
| 2008 | Mautner, Gerlinde. 2008. Language and Communication Design in the Marketplace In: Communication in the Public Sphere. Handbook of Applied Linguistics vol. 4. Hrsg. Wodak, Ruth and Veronika Koller. Read more |
| 2007 | Mautner, Gerlinde, Kienpointner, Manfred. 2007. Der freie Hochschulzugang. Diskursanalytische Untersuchungen zu einem Schlüsselwort der Bildungspolitik zwischen den 70erJahren und der Gegenwart In: Hochschulzugang in Österreich. Hrsg. Badelt, Christoph / Wegscheider, Wolfhard and Wulz, Heribert. Read more |
| 2007 | Mautner, Gerlinde. 2007. Linguistics and management: an unconsummated relationship In: Sprache und Diskurs in Wirtschaft und Gesellschaft. Interkulturelle Perspektiven. Hrsg. Doleschal, Ursula, Tilman Reuther and Edgar Hofmann. Read more |
| 2007 | Mautner, Gerlinde. 2007. Markets, "Mission", Management: Spannungsfelder und Perspektiven in der NPO-Kommunikation In: Handbuch der Nonprofit-Organisation, 4. Aufl. Hrsg. Badelt, C. / Meyer, M. / Simsa, R. Read more |
| 2005 | Mautner, Gerlinde. 2005. For-Profit Discourse in the Nonprofit and Public Sectors In: Guido Erreygers und Geert Jacobs, Hrg.: Language, Communication and the Economy. Amsterdam: John Benjamins, 46-121 2005. Read more |
| 2004 | Mautner, Gerlinde, Koller, Veronika. 2004. Computer Applications in Critical Discourse Analysis In: Applying English grammar, 216–228. London: Arnold 2004. Read more |
| 2002 | Mautner, Gerlinde. 2002. Kommunikative Funktionen der Hörnachrichten In: Medienwissenschaft. Ein Handbuch zur Entwicklung der Medien und Kommunikationsformen. 3. Teilband, 2006-2019, Berlin/New York: de Gruyter 2002. Read more |
| 2002 | Mautner, Gerlinde. 2002. Universitäten online - Die Kommerzialisierung des Diskurses in der tertiären Bildung am Beispiel von 'Business Schools' In: Unternehmenskommunikation On- und Offline. Wandelprozesse interner und externer Kommunikation durch neue Medien. 209-229, Wien/New York: Peter Lang 2002. Read more |
| 2001 | Mautner, Gerlinde. 2001. Menügesteuert. Konkordanzprogramme im Dienste qualitativer Diskursanalyse In: Interdisziplinarität in der Angewandten Sprachwissenschaft. Methodenmenü oder -salat? 161-188, Peter Lang, Frankfurt a.M. 2001. Read more |
| 2000 | Mautner, Gerlinde. 2000. Deutschland über alles - and we are part of 'alles'. Anti-German Rhetoric in British EU Discourse In: Discourse and Racism. An Issue for Critical Discourse Analysis. Passagen-Verlag, Wien 2000. Read more |
| 1999 | Mautner, Gerlinde. 1999. Aspekte der Fachsprachenforschung In: Sprachen in Europa. Sprachsituation und Sprachpolitik in europäischen Ländern. (= Innsbrucker Beiträge zur Kulturwissenschaft), 427-443 1999. Read more |
| 1999 | Mautner, Gerlinde. 1999. Global English for Global Players? Responding to the ESP Needs of Business Executives In: Teaching and Learning English as a Global Language. Native and Non-Native Perspectives. 185-199, Tübingen: Stauffenberg 1999. Read more |
| 1999 | Mautner, Gerlinde. 1999. We are not like them and never have been. Zum persuasiven Potential der Wir-Gruppen-Konstruktion In: Beiträge zur Persuasionsforschung. Unter besonderer Berücksichtigung textlinguistischer und stilistischer Aspekte. 177-190, Frankfurt a.M., etc.: Peter Lang 1999. Read more |
| 1998 | Mautner, Gerlinde. 1998. Generalist vs. Spezialist. Ein Gegensatzpaar aus fremdsprachendidaktischer Sicht In: Festschrift zum hundertjährigen Bestehen der WU. Teilband 1: Bildung und Bildungsauftrag. 41-50,Wien: Ueberreuter 1998. Read more |
| 1998 | Mautner, Gerlinde. 1998. Das Deutschlandbild im britischen Euro-Diskurs In: Mediendiskurse. 109-119, Frankfurt a.M., etc., Peter Lang 1998. Read more |
| 1998 | Mautner, Gerlinde. 1998. Fachsprachliche Phänomene in Verkauf und Konsum In: Fachsprachen. Ein internationales Handbuch zur Fachsprachenforschung und Terminologiewissenschaft. 1. Halbband, 756-763, Berlin / New York: de Gruyter 1998. Read more |
| 1998 | Mautner, Gerlinde. 1998. Fachsprache im Konsumgüterverkauf: Persuasive Strategien im Spannungs-feld zwischen Informationsgehalt und Prestigewert In: Wirtschaftssprache. Anglistische, germanistische, romanistische und slawistische Beiträge. Festschrift für Peter Schifko, 249-260, Frankfurt a.M., etc., Peter Lang 1998. Read more |
| 1997 | Mautner, Gerlinde. 1997. Fachsprachliche Phänomene in Verkauf und Konsum In: Fachsprachen. Ein internationales Handbuch zur Fachsprachenforschung und Terminologiewissenschaft. Berlin / New York: de Gruyter 1997. Read more |
| 1994 | Mautner, Gerlinde. 1994. A Case in Point. On the Interplay of Verbal and Non-Verbal Messages in Packaging Discourse In: Rhetoric and Stylistics Today. An International Anthology (= Scandinavian University Studies in the Humanities and Social Sciences 5). 35-42, Frankfurt / M., etc.: Peter Lang 1994. Read more |
| 1994 | Mautner, Gerlinde. 1994. Up Yours Delors. Zur EG-Berichterstattung von The Sun aus diskursanalytischer Perspektive' In: Verbale Interaktion. 158-182,Hamburg: Dr. Kovacs 1994. Read more |
| 1993 | Mautner, Gerlinde. 1993. Hörfunknachrichten: Eine rezeptionsorientierte Untersuchung massen-medialer Kommunikation am Beispiel von BBC und ORF In: Fachtextpragmatik (= Forum Fachsprachenforschung 19). 309-341,Tübingen: Gunter Narr 1993. Read more |
| 1993 | Mautner, Gerlinde. 1993. Linguistik in der Wirtschaft: Kontakt - Konflikt - Kooperation In: Forschung für die Wirtschaft. Im Mittelpunkt: Der Mensch. 273-281, Wien: Service-Fachverlag 1993. Read more |