The course week centered on “Strategies and Management for Central Europe”. 56 students from the three partner universities learned about the role of Western multinational firms in the EU-CEE11 economies, discussed the situation of Western firms in Russia (stay or leave?) and searched for successful local firms to document their competitive strategies. The class work was further enriched by a panel discussion on environmental sustainability, a visit to REWE International and a discussion of VIG’s brand strategy in CEE. Next stop will be Warsaw in April.

Central Europe Connect (CEC) is a Joint Certificate Program offered in cooperation with our partner universities EUBA Bratislava and SGH Warsaw in the course of a semester. Students spend one course week in each of the cities of the participating universities. The thematic focus is on doing business in the region of Central Europe. And there was plenty of time left for the students to explore Vienna and connect with each other.

https://www.wu.ac.at/en/emcee/teaching/central-europe-connect-1/