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Institute for Artificial Intelligence in Marketing Analytics (AIMA)

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AIMA’s mission

Already today, marketing is embracing AI in various areas, such as text, image, and analytics, content creation, recommender systems and AI-based personalization. AI is helping marketing with personalized virtual assistants, customized savings plans, and futuristic service-free shops and independent stores.  

The Institute for Artificial Intelligence in Marketing Analytics (AIMA) is dedicated to pioneering research and education at the intersection of artificial intelligence and marketing analytics. By leveraging unstructured data and state of the art machine learning methods, we aim to address contemporary marketing challenges and unlock new opportunities for business and research to thrive in the AI-powered era.