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News Archive SMRSS

[Translate to English:] alex kulumbeg

Alex Kulumbeg participated at this year's Marketing Dynamics conference

Alex had the honor to present on the Marketing Dynamics 2024 conference at the Northeastern University in Boston. With his research they explore and attempt to demonstrate the existence and effect of…

WU Logo as fallback image for news article.

Welcome to our Digital Marketing SBWL Kick-Off!

We welcome all newbies in our Digital Marketing SBWL! Our Kick off takes place on Oct 4th, 3:00pm in EA.6.026. After the session we welcome our new cohort for some drinks and snacks and a…

[Translate to English:] Department Colloquium

MCA at this year's Department Marketing Research Colloquium 2023

Two of our Phd students gave a presentation at our this year's Department Marketing Research Colloquium 2023. Alexander Kulumbeg gave a talk about "Survival of the Fitted: The Role of Dynamic…

[Translate to English:] workshop

Nadine Schröder participated in a workshop on sample selection models

End of June, Nadine Schröder attended a workshop at Bayes Business School in London to share insights on sample selection bias in product ratings. Generally, only a particular subgroup of customers…

[Translate to English:] Martin Reisenbichler

Martin Reisenbichler gewinnt den EMAC 2023 Enginius Promotionswettbewerb

Bei der diesjährigen EMAC 2023 Konferenz in Odense, Dänemark, erreichte Martin Reisenbichler den 1. Platz für seine Dissertation. Die Jury um Arnaud De Bruyn, Elif Karaosmanoglu und Thomas Otter…

[Translate to English:] Nadine Schröder

Nadine Schröder presented at Marketing conferences on product ratings

Online reviews have evolved into an important feedback tool and thus marketers are eager to comprehend and monitor consumer review activity to manage their brand's online reputation. As a matter of…

[Translate to English:] Eva Ascarza

Research Talk by Eva Ascarza, Harvard Business School (US)

For some time now, we had been eagerly awaiting a research talk from Eva Ascarza, the Jakurski Family Associate Professor of Business Administration from the Harvard Business School, who finally…

[Translate to English:] Sebastian Prohaska

Final Practitioner's Talk by ithelps

Last week, we had the privilege of listening to Sebastian Prohaska from ithelps at his insightful talk "Der beste Ort eine Leiche zu verstecken ist in Google auf Seite 2" (The best place to hide a…

[Translate to English:] Markus Siuda

Practitioner's Talk by Markus Siuda/Corvis

Today, we had the pleasure of hosting Markus Siuda from Corvis at our Practitioner Seminar Series at WU (Vienna University of Economics and Business). Markus delivered an engaging talk on the…

[Translate to English:] Eric Schwartz

Marketing Research Seminar Series Eric Schwartz

As our latest guest for our Research Seminar Series we welcomed Eric Schwartz from the University of Michigan. He shared his recent work on A-B testing in online advertising experiments. To test user…