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Workshop: AI in Qualitative Methods

The WU's Institute for International Marketing Management, the University of Vienna's Department of Marketing and International Business, and the WU's Competence Center for Empirical Research Methods cordially invite you to participate in a half-day workshop to explore the use of Generative AI in qualitative (non-numerical) research.

Four speakers with expertise in Gen AI-based data collection and analysis will share actionable insights and raise important questions for critical discussion: 

friese

Dr. Susanne Friese

Keynote speaker

Founding director of QeLudra, Senior Research Associate at Max Planck institute, Göttingen

Talk: "Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications" (abstract)

auer

ao. Univ.-Prof. Mag. Dr. Katharina Auer-Zotlörer

Speaker

Department of Marketing and International Business, University of Vienna

Talk: "Qualitative Research: What’s New in AI?"

ivanis

Milos Ivanis, MSc

Speaker

International Marketing Management, WU 

Talk: „How Useful is ChatGPT as a Synthetic Study Participant?"

miko

PD Dr. Katharina Miko-Schefzig

Discussant

Competence Center for Empirical Research Methods

Critical Reflections & Discussion

luedicke

Univ.Prof. Dr. Marius Lüdicke

Host

Head of the Institute for International Marketing Management, WU 

  • Date: 28th of May, 2024, 14:30 to 18:30 

  • Location: WU, AD.0.122 (conference room 2) (find on map) 

  • Capacity: 40 participants (first come, first serve)

  • Creature comforts: Coffee, cake, and after-workshop drinks

  • Please register below:

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