Our colleagues Jan Schmitt and Phillip C. Nell received the opportunity to talk with the team of Robert Bosch Power Tools in Eastern Europe and Middle East about their experiences in this strategic endeavor and collected their insights in a new case study available via Ivey Publishing.

The case investigates the role and functioning of RHQs in multinational corporations and focuses on RHQs’ potential challenges when managing their geographically dispersed subsidiaries. By solving this case study, students will be able to (i) develop suggestions for how to steer multinationals’ regional operations, (ii) identify and evaluate the key drivers of a location choice, and (iii) analyze the dynamics and complexity of managing business units in emerging markets.

If this sounds interesting to you and might be relevant for your teaching, check out the case study via the following links: Part A and Part B.

We would like to also take that opportunity to thank the team of Robert Bosch Power Tools in Eastern Europe and Middle East for the great collaboration and for supporting us in writing this case study (Agustin Uzcanga, Jordan Kostov, Rafi Gonzalez, and all the other colleagues that shared valuable insights with us).

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