Laura Hackl is a predoctoral research assistant in the Institute for Communication Management and Media, based within the Department of Foreign Language Business Communication at WU.

She studied Communication Science at the University of Vienna, where she completed both her bachelor’s degree (2017) and her master’s degree (2020). Her master’s thesis dealt with the perception and impact of toxic communication in online gaming. During her studies, Laura was employed by the Institute for Communication Science at the University of Vienna as a teaching assistant and tutor.

As part of her dissertation, Laura is working on investor relations and financial communication. She has a special focus on the use of digital tools and media in investor relations. Her other research interests include corporate communication, diversity and inclusion communication, CSR, and employer branding.