Sustainability has been used (and abused) as a language token for a certain way of thinking and acting in political, organizational, and individual communication. What role do companies and their non-financial reporting play in the creation of the sustainability story? In this lecture, we’ll be looking at processes of top-down “normalization” of sustainability and also examining the often overlooked potential to “cultivate” sustainability in a more bottom-up way within organizational structures and together with stakeholders.

This event is organized by the Department of Business Communication.

More info and registration:

www.wu.ac.at/en/the-university/news-and-events/events/detail/the-sustainability-story/