Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 


The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

News from IMM

Cleaner Production Paper Elfriede

IMM Research Update: Trust-Building Mechanisms in Peer-to-Peer Carpooling Platforms

IMM’s Elfriede Penz, alongside Barbara Hartl and Elke Schuessler, examines trust-building mechanisms in peer-to-peer carpooling platforms in their latest paper. Key question: How can platforms foster…

Thomas Paper

IMM Research Update: New Insights into Green Advertising and Consumer Behavior

IMM’s PhD candidate Thomas Freudenreich explores the impact of individual values on responses to assertive green advertising in his latest paper, co-authored with Elfriede Penz. Key question: Can…

The conversation

New article about the IMM's brutalization study in the "The Conversation“

The UK’s new "Online Safety Act“ is intended to reshape how social media platforms deal with harmful online content. In their new piece in "The Conversation“, Kristine de Valck, Marius K. Luedicke and…

IMM Logo

Job Opening at IMM - Research and Teaching Assistant (Part-Time, 20h/Week)

Do you want to experience firsthand how a University Institute is run and contribute to its success? Do you want to contribute to academic research projects? Would you like to explore if an academic …

Marlene Grohe

Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.